Are Sound Waves the Future of Mobile Marketing?

Companies and brands interested in Sonic technology should have mobile apps. Installing the Sonic Notify technology into said app is simple. All clients have to do is install Sonic’s SDK — a software kit the company provides — into their app. It’s as easy as adding an extra line of code.

“Anyone can download our SDK and install it into their app whether, it’s a Linkin Park, a Madonna, a sports team or an Epicurious,” Weinstein says. “Name the app and they can all put it in there.”

The next step is to incorporate an inaudible Sonic sound into your in-store radio, television show, live concert or PA announcement.

“The user can say, ‘I want to deliver these pieces of content at this particular point in time to this particular app or apps,’” Weinstein says. “They take the audio file that we provide, and they mix that into their media.”

Once the Sonic SDK is installed into your app, a user with the mobile app will be able to receive sound-triggered updates. A wireless web connection and GPS capabilities are rarely needed for successful media transmission.

Are Sound Waves the Future of Mobile Marketing?.