To really understand the needs of the business and the desires of the customer, we need to investigate their emotional intent. Early discovery research sets us up for success and alignd strategic business goals with consumer needs.
During this cycle, rapid prototyping can help articulate an experience to our customers and set us up for validation.
Getting an experience in the user’s hands early and often is an imperative. The creative vision and purpose align during this phase manifested into a variety of deliverables such as interactive prototypes.
Great UX is focused on the ease of use, flow and aesthetic of a product based on the known needs of the end user. This does not end at the deliverable of UX assets, but simply begins the engineering journey with tight collaboration.