M-Commerce Usability: Exploring the Mobile Shopping Experience 2013 – Articles – Baymard Institute

Everybody is talking about mobile. Some e-commerce sites are venturing into it. The potential for m-commerce is enormous: ComScore predict the number of mobile users online will surpass desktop users online in 2014, while eMarkter reported an industry wide 81% growth rate in mobile sales from 2011 to 2012 $25 billion and forecasts it to account for 24% of all online commerce by 2016.

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