Tag: google

Source: Programmatic Guide Part 2: Design Compelling Creative   Design Compelling Creative Jonathan Meltzer Jul 2017Data & Measurement, Experience & Design, Micro-Moments, Omnichannel, Programmatic Download When creative teams are armed with data, engagement becomes easier. Part two of this five-part series on programmatic buying shows how using audience insights can help brands to craft better, more compelling creative. Step 1 – Organize audience…

The Design Sprint The sprint gives teams a shortcut to learning without building and launching. The sprint is a five-day process for answering critical business questions through design, prototyping, and testing ideas with customers. Developed at GV, it’s a “greatest hits” of business strategy, innovation, behavior science, design thinking, and more—packaged into a battle-tested process…

Commercials during the Super Bowl don’t just make us laugh or cry—they also make us search. This year, there were more than 7.5 million incremental searches for the brands advertising during the game, which was 40% higher than searches for brands during last year’s game. This searching represents a 7X response rate compared to a…

Introduction – Material design – Google design guidelines. Introduction We challenged ourselves to create a visual language for our users that synthesizes the classic principles of good design with the innovation and possibility of technology and science. This is material design. This spec is a living document that will be updated as we continue to…

THE RUNDOWN We are now living a multi-screen world. With the web at our fingertips, shoppers from Singapore to South Africa are finding and purchasing products in completely new ways. To learn more about these changing behaviors, we studied consumers around the globe in 2013 to understand what role has the smartphone in the consumer…

Databoard for Research Insights THE RUNDOWN Need some stats for a presentation? You shouldn’t have to go data mining. We’ve created this interactive tool to help you quickly find what you need from our vast archives of industry-leading research. It’ll even help you tell a story from the stats, turning selected charts and data points…

New Look, New Purchase Flow in Google Play Posted by Purnima Kochikar, Director of Business Development, Games & Applications Today we announced that a new version of the Google Play Store app is rolling out worldwide to Android phones and tablets. This new app brings a redesigned UI that’s easier to use and showcases more…