Why You Only Need to Test with 5 Users

Why You Only Need to Test with 5 Users by JAKOB NIELSEN on March 19, 2000 Summary: Elaborate usability tests are a waste of resources. The best results come from testing no more than 5 users and running as many small tests as you can afford. Some people think that usability is very costly and complex and that…

UX Research Cheat Sheet

User research can be done at any point in the design cycle. This list of methods and activities can help you decide which to use when. Source: UX Research Cheat Sheet   User-experience research methods are great at producing data and insights, while ongoing activities help get the right things done. Alongside R&D, ongoing UX…

Databoard for Research Insights – Think Insights – Google

Databoard for Research Insights THE RUNDOWN Need some stats for a presentation? You shouldn’t have to go data mining. We’ve created this interactive tool to help you quickly find what you need from our vast archives of industry-leading research. It’ll even help you tell a story from the stats, turning selected charts and data points…

How Mobile Is Transforming the Shopping Experience in Stores – Think Insights – Google

Smartphones are changing the retail landscape. They help us research, compare, and purchase products not just online, but also in stores. In fact, 84% of smartphone shoppers use their phones while in a physical store. This study, done in conjunction with the Google Shopper Marketing Agency Council and M/A/R/C Research, seeks to uncover the role…