Programmatic Guide Part 2: Design Compelling Creative

Source: Programmatic Guide Part 2: Design Compelling Creative   Design Compelling Creative Jonathan Meltzer Jul 2017Data & Measurement, Experience & Design, Micro-Moments, Omnichannel, Programmatic Download When creative teams are armed with data, engagement becomes easier. Part two of this five-part series on programmatic buying shows how using audience insights can help brands to craft better, more compelling creative. Step 1 – Organize audience…