Andy Tidy - understand and discover

Understand & Discover

To really understand the needs of the business and the desires of the customer, we need to investigate their emotional intent. Early discovery research sets us up for success and aligns strategic business goals with consumer needs.

Andy Tidy - design & validate

Design & Validate

Getting an experience in the user's hands early and often is an imperative. The creative vision and purpose align during this phase manifested into a variety of deliverables such as interactive prototypes.

Andy Tidy - test, engineer & repeat

Engineer & Repeat

Great UX is focused on the ease of use, flow and aesthetic of a product based on the known needs of the end user. This does not end at the deliverable of UX assets, but simply begins the engineering journey with tight collaboration.


Design Process & Methodology

Understand & Discover

Design & Validate

Test, learn, Engineer, Repeat

Scuba Dive Videos

I pretty much live in the water. As a marine mammal diver at the Shedd Aquarium I am lucky enough to be on the dive team for aquarium conservation. As a certified Dive Master  I spend my time exploring the majestic shipwrecks of Lake Michigan. Please see some video footage of these haunting wrecks.


View Wreck Diving Videos