A Beginner’s Guide To Different Types Of Logo Designs
In many cases, a logo design says more about your business than your product. For example, if you are an established brand, your loyal customer base will only need to see a glimpse of your logotype before recognizing your name.
On the other hand, new businesses should pay even great attention to representing their companies.
While business success does not directly depend on the image behind any company, stylish representation can be of great help with marketing campaigns.
👉🏼 If you have a small team and have not employed anyone to create a logo design, do not worry.
Whether you are a manager of a big corporation, head of your startup, or a true innovator who needs to design the logo himself, this article is for you.
It will break down the importance of logo design that complements your business, describe different types of logos, and explain how you can create one yourself.
How Many Logo Designs Are There? 🧐
There are primarily seven different types of logos out there.
Below, we will break each logo down and describe when each one should be used.
Each approach has its cons and pros, so you should carefully consider each one to make sure your brand design has meaning and appeals to your target audience.
Then, as a result, target buyers will remember it and recognize it every time they see your brand image.
A Wordmark logo design, as the name suggests, uses business names as their primary element. Examples of Wordmark logo designs include:
However, if you think about it, there are only 26 letters in the English alphabet.
👉🏼 So, to create a fantastic Wordmark logo design, you need to use a unique font and typography and a complementing color palette.
Fashion and clothing brands that use a Wordmark logo usually go with fonts and typography that creates a high-end feeling.
However, for government agencies and international organizations, bold and traditional fonts are more suitable, as they give out a vibe that this organization is reliable and not a scam.
If you have a business with a long name, you should consider getting a Wordmark logo design.
You can take the first letters of all the words in your company name and use this abbreviation form as the main element.
But let’s suppose the abbreviation is still too long (even after you have only taken the first letters of each word of your business name). In that case, you should consider other types of logo design for your business.
A Pictorial Mark is based on a unique symbol that your user-base can easily connect to.
Famous companies that use a Pictorial include Apple with their signature partly-eaten apple, Twitter with their Twitter bird, and PlayBoy with their playboy bunny.
Having a Pictorial logo doesn’t mean it will be easier for your user base to remember your name.
Twitter, Apple, PlayBoy, Snapchat, and Target are such big and established companies that one glance at their logo design is enough to recall their name.
This is why picking a Pictorial Mark logo design might not be a good idea for new companies and startups who are yet to make their mark on the market.
Furthermore, if you do not have strong branding, you should not get a Pictorial Mark logo design.
If you have made up your mind about going with a Pictorial image, you should consider which image to pick that will represent your company.
👉🏼 It’s not necessary to pick something too literal in meaning.
For instance, if you sell computers online, your business logo doesn’t need to contain computers.
Take Apple as an example.
They sell high-end consumer electronics, but their brand image is a half-eaten apple.
While picking a Pictorial logo design, consider these questions.
- Do you want your brand image to generate a particular type of emotion in your user base?
- Or do you want it to instantly signal your prospects about the type of business you have?
Lettermark is another type of logo design. Famous brands with Lettermark logos include IBM, Facebook, CNN, BBC, HBO, etc.
Companies and businesses with a big name usually use a short form or an abbreviation of their name in their brand image. It is also referred to as monogram logos.
Using Lettermark logo designs comes with its benefits.
Do you know what NASA stands for?
Chances are, you don’t.
And honestly, you do not have to remember the complete form of NASA, which is the National Aeronautics and Space Administration.
People who have never studied astronomy or space will have a hard time remembering NASA’s full version.
Most of us do not know the complete form of HBO, and quite frankly, we don’t need to.
For the curious minds, HBO stands for Home Box Office. But even if we don’t know its full-form, the company is so established that we can immediately recognize it.
The key difference between Lettermark and Wordmark logo design is that the former uses a short business form.
On the other hand, Wordmark uses the entire business name in its brand image.
One benefit of Lettermark design is, it is easy to replicate across multiple channels. This makes it easy to deploy it in different types of marketing campaigns.
The Abstract Mark and the Pictorial Logo design have many similarities. The biggest is that they both use an image in their brand representation.
However, when it comes to abstract logos, the picture inside it is primarily a geometric shape.
Popular companies that use Abstract logos include:
- Google Drive
The advantage of using an Abstract Mark logo design is you can let your imagination take the front seat.
👉🏼 You are not limited to any day-to-day image or any easily recognizable picture.
Instead, you have the discretion to come up with unique designs.
At the core of Abstract logo design is symbolism.
Unlike Pictorial Marks, which are often subject to unintended association with subjects with societal and cultural implications, Abstract Mark logos are free from this limitation.
A great example of an Abstract Logo is the iconic swoosh symbol used by global shoe brand Nike.
This design is nothing but a tick mark on the black ground. But loyal users of Nike footwear can immediately identify this brand image as soon as they see it.
Abstract brand images will help a business have a lasting impression on its user base.
This type of logo design is based on an inherent quality that users will be left contemplating its significance and meaning long after seeing it.
👉🏼 If you decide to go with an Abstract logo, make sure you are not picking a too radical or extreme shape to remember.
With this particular type of brand representation, you get to come up with a limitless number of possibilities for your company image. But you also have to make sure the image you pick resonates with your brand values.
Who doesn’t know the KFC emblem? This global food chain currently has over 25,000 outlets throughout the world.
Mascot logos allow businesses to give their companies a face.
If you think about it, giving your business a face comes with invoking a specific emotion in your prospects.
👉🏼 Usually, mascot emblems include the face or a figure that represents a business.
Famous companies with a Mascot Mark emblem include:
Over the years, businesses have been using Mascot Mark emblems to appeal to a user base that is mostly made out of family-oriented people and kids.
👉🏼 If you have a product targeting kids, you should go with a mascot emblem.
This particular type of brand imaging gives you enough scope to play around and develop a fun design that kids can easily connect to.
For instance, the KFC logo depicts a colonel.
So an older man with a white beard you see on its emblem is not a made-up character but the founder of KFC. His name is Colonel Harland Sanders.
The colonel was born in 1980 and spent his childhood on a farm in Indiana. After retirement, Harland turned his childhood experience into a hobby and started selling fried chicken.
And the rest is history.
KFC’s Mascot Mark has changed over the years. But the iconic white-bearded man has always been there.
Emblem Logo Design
The Emblem logo design is primarily used by Universities, sports teams, governmental organizations, and so on. This kind of design is one of the oldest forms of logo design.
An emblem logo design is made out of both letters and an icon.
Usually, fonts and typography are placed inside this icon. However, a few companies have revolutionized this Logo design—for instance, Starbucks’ mermaid and Harley Davidson’s famous crest.
Many automobile companies have redesigned their logo designs and switched to an Emblem logo design.
This type of logo design is ideal for any company that wants to communicate to its user base and has rich history and traditions.
👉🏼 For example, Ford Motors used to have an Emblem Logo design in its earlier days of business.
Emblem logo design can help establish companies as reliable and trustworthy. Take Starbucks’ mermaid, for example.
👉🏼 The original Starbucks logo design comprised a twin-tailed mermaid.
According to legends, Sirens used to lure sailors to shipwrecks off the coast of an island in the South Pacific Ocean.
Unfortunately, the original logo design was not very polished, and it focused more on depicting the mermaid.
After Howard Schultz acquired Starbucks, he reinvented the company logo design and modified the original mermaid to give it a corporate vibe.
Yet, there is a downside to using an Emblem logo design as well.
If you develop an intricate design, it might be hard to retain small details of your logo design in print media.
For instance, if you decide on including the logo design in your business card, you just pick the right paper and colors so that each separate section of your logo design is easily visible on your card.
A Combination Logo design, as the name suggests, can have different elements in it. It can have pictorial, abstract, wordmark or mascot elements or any combination mark of the mentioned types.
As far as the relative positioning of logo elements is concerned, Combination logo designs can place text above or below the picture.
Or, they can have abstract elements in the middle and some text around it. Popular companies that stick to Combination Logo design are:
- Burger King
Combination logo designs help you tell a story and connect with your prospects. One popular company that uses a Combination mark logo design is Burger King.
They opened their first store back in 1953.
Since then, they have become a global food chain giant with over 13,000 outlets spread out across 91 countries.
One advantage of using a Combination logo design is that you can decide to omit certain parts of logo design when you have gained significant attention and traction in your desired market after you start off using both symbols and letters in your logo design.
Verdict: Which Type Of Logo Design Should You Pick?
As we have seen in the above section, logo designs can take a variety of forms. They can be based on letters or abstract symbols.
A logo design is nothing but a combination of images, colors, and fonts.
But when you need to pick a logo design for your business, you must be wise and choose the type that best suits your organization.
Do let us know in the comment section which type of logo design you will pick for your organization.
Then, share your thoughts with the community and take any different types of logo designs listed above. And if you have any further questions, do leave a comment below.
We will get back to you with more ideas and suggestions.
This article was written by Emily Moore. Emily is an English & programming teacher with a passion for space and blogging. She believes that current exploration should be focused on preserving our planet’s resources. With satellites circling the orbit, it is easier to get relevant data on any environmental changes. This, in turn, should help people quickly address any challenges.