& Thought Leadership
Articulating the business and consumer value to the product, design and engineering teams so they understand the intent behind the product releases.
Creative & User Experience
18 years of best in class experience design methodologies with laser focus on the core customer - the end user.
Discovery & Validation Research
Advanced techniques in discovery research and prototype validation for focus on the end users desires aligned to strategic business goals.
A key element of design thinking is how to reframe a problem and look at this with a different perspective. It encourages collaborative, multi-disciplinary teamwork and embraces these attitudes.
Scuba Dive Videos
I pretty much live in the water. As a Marine Mammal and Shark diver at the Shedd Aquarium, I am lucky enough to be on the dive team for aquarium conservation. As a certified Dive Master I spend my time exploring the majestic shipwrecks of Lake Michigan. Please see some video footage of these haunting wrecks.