Experience Design Direction
& Thought Leadership

20 years of best in class experience articulating the business and consumer value to the product, design and engineering teams so they understand the intent behind the product releases.

Atomic Design Systems

A design systems helps to unify all members of a product team with a shared common design language.

At its core, a design system is about collaboration and communication. This is not a single deliverable, but a collection of assets, styles and templates in a master online system that can be shared in real time across product and design teams.

Discovery & Validation Research

Advanced techniques in discovery research and prototype validation for focus on the end users desires aligned to strategic business goals.

Design Thinking

A key element of design thinking is how to reframe a problem and look at this with a different perspective. It encourages collaborative, multi-disciplinary teamwork  and embraces these attitudes.

Scuba Dive Videos

I pretty much live in the water. As a Marine Mammal and Shark diver at the Shedd Aquarium, I am lucky enough to be on the dive team for aquarium conservation. As a certified Dive Master  I spend my time exploring the majestic shipwrecks of Lake Michigan. Please see some video footage of these haunting wrecks.

View Wreck Diving Videos

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