User Experience Design
& Thought Leadership
20 years of best in class experience design articulating the business and consumer value to the product, design and engineering teams so they understand the intent behind the product releases.
A design systems is a single source of truth allowing cross functional team members to align on a shared vision. Having consistency across all touch points reduces risk and accelerates product releases with a high sense of confidence.
A design system is a suite of components and styles that when assembled do so with a strategic vision aligned to the core brand and users primary goals.
Discovery & Validation Research
Advanced techniques in discovery research and prototype validation for focus on the end users desires aligned to strategic business goals.
The right time to prototype is when you need validation and can iterate with intent.
A key element of design thinking is how to reframe a problem and look at this with a different perspective. This generates an "outside in" approach with laser user focus and encourages collaborative, multi-disciplinary teamwork embracing these attitudes.
Scuba Dive Videos
I pretty much live in the water. As a Marine Mammal and Shark diver at the Shedd Aquarium, I am lucky enough to be on the dive team for aquarium conservation. As a certified Dive Master and Tec. Diver I spend my time exploring the majestic shipwrecks of Lake Michigan. Please see some video footage of these haunting wrecks.