PRODUCT DESIGN PORTFOLIO
RECENT PROJECTS
Sea Ray Boat Builder
Through a variety of research methods, we thoroughly analyzed Sea Ray's consumer base to determine their feelings and likelihood of choosing Sea Ray as their preferred brand.
To gain a deep understanding of Sea Ray customers, we performed a multi-faceted investigation into their sentiment and their inclination to maintain Sea Ray as their trusted brand.
We employed a broad range of research activities to deeply explore the Sea Ray consumer base, aiming to understand their emotional connection to the brand and their commitment to choosing Sea Ray products.
Archimedes Design System:
A Unified Approach to Digital Design
Brunswick Corporation's Archimedes Design System (ADS) is a comprehensive design system designed to streamline and enhance the creation of digital experiences across the entire enterprise. By providing a consistent, scalable, and innovative framework, ADS accelerates development, reduces dependencies, and ultimately speeds up time-to-market.
The foundations of a Figma Design System are its core building blocks. These fundamental elements, such as typography, color palettes, spacing, and grid systems, are essential for maintaining visual harmony and brand identity across diverse projects and teams.
United Airlines In-Flight Entertainment
- On United Airlines flights, you can access a variety of entertainment options—movies, TV shows, games, and Wi-Fi—directly on your personal devices, such as smartphones, tablets, and laptops.
- United Airlines' personal device entertainment system allows passengers to stream movies and TV, play games, and connect to Wi-Fi using their own phones, tablets, or laptops."
Sea Ray Digital Product Design
To solidify Sea Ray's position as the preferred brand, we undertook a deep investigation into customer sentiment and purchasing drivers.
Understanding the Sea Ray consumer base's sentiment and intent to remain loyal was the goal of our in-depth research.
Boston Whaler Boat Builder
A deep investigation into the Boston Whaler consumer base was conducted with a wide array of activities to understand the users sentiment and intent to embrace Boston Whaler as their trusted brand of choice.
Bayliner
The Bayliner team repositioned the Bayliner Brand and portfolio of leisure craft to align with ever changing user needs and perception for leisure boating. Our product design triad team was tasked with representing this new brand vision online with a tokeninzed design system for rapid authoring without compromise of design intent.
Veer Electric Boats
Established digital product design for a first of it's kind direct to consumer electric boat builder with full e-commerce ordering and configuration.
Expanded Portfolio (password required)
The samples above reflect recent projects. Please reach out for a password to view my full portfolio
Scuba Dive Videos
I pretty much live in the water. As a Marine Mammal and Shark diver at the Shedd Aquarium, I am lucky enough to be on the dive team for aquarium conservation. As a certified Dive Master and Tec. Diver I spend my time exploring the majestic shipwrecks of The Great Lakes. Please see some video footage of these haunting wrecks.