Journey Mapping

Building User Trust In UX Design — Smashing Magazine

Source: Building User Trust In UX Design — Smashing Magazine Building User Trust In UX Design AUTHOR Adam Fard Trust is at the heart of a long-term strategy of any product. There are many ways to earn it, and even more ways to lose it. In this article, we’ll go through how you, as a …

Building User Trust In UX Design — Smashing Magazine Read More »

User Journey Mapping for Complex Enterprise Systems | UX Magazine

Source: User Journey Mapping for Complex Enterprise Systems | UX Magazine User Journey Mapping for Complex Enterprise Systems At its most basic, journey mapping is a compilation of user goals and actions into a timeline. This timeline is further enhanced by adding user thoughts and emotions, resulting in a cohesive narrative or story. This story …

User Journey Mapping for Complex Enterprise Systems | UX Magazine Read More »

Purchase journeys of 3 deal-seeking shoppers – Think with Google

Source: Purchase journeys of 3 deal-seeking shoppers – Think with Google Inside the purchase journey of 3 deal-seeking shopper New research from Google shows how intent is redefining the marketing funnel.1 People are narrowing and broadening their consideration set in unique and unpredictable moments. We’re finding this behavior in all shopper types, particularly the deal seeker. For a closer look, …

Purchase journeys of 3 deal-seeking shoppers – Think with Google Read More »

UX Mapping Methods Compared: A Cheat Sheet

Source: UX Mapping Methods Compared: A Cheat Sheet   UX Mapping Methods Compared: A Cheat Sheet by SARAH GIBBONS on November 5, 2017 Topics: Design Process Summary: Empathy maps, customer journey maps, experience maps, and service blueprints depict different processes and have different goals, yet they all build common ground within an organization. Designing and developing a product …

UX Mapping Methods Compared: A Cheat Sheet Read More »

The Customer Journey to Online Purchase – Think with Google

The Customer Journey to Online Purchase – Think with Google. Choose an industry, business size and region to see how digital marketing channels influence a typical buyer before the sale. Channels to the left tend to play an early and assisting role in the typical sale. Channels to the right are more likely to be …

The Customer Journey to Online Purchase – Think with Google Read More »

Mobile in the Purchase Journey – Think with Google

THE RUNDOWN We are now living a multi-screen world. With the web at our fingertips, shoppers from Singapore to South Africa are finding and purchasing products in completely new ways. To learn more about these changing behaviors, we studied consumers around the globe in 2013 to understand what role has the smartphone in the consumer …

Mobile in the Purchase Journey – Think with Google Read More »