Responsible for changing how brands conduct business by increasing overall awareness and generating positive brand perception through deep integrated and rich experiences. This is accomplished by directing cross functional teams from ideation through industry leading creative executions aligned to strategic business goals and consumer needs.
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Walgreens
Internal
Director of Customer Experience for Mobile. Responsible for thought leadership and creative direction that strengthens Walgreens market distinction and leadership position in the mobile space. Responsible for cross channel digital standards and direction over complete integrated marketing initiatives with a focus on 360 degree interactive experiences.
View Walgreens iPad Commercial ›
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Walgreens
Internal
2011 Webby Awards - Peoples Voice
#1 Best Integrated Mobile Experience
2011 Webby Awards - Peoples Voice
#1 Best Shopping Handheld Devices
Creative Director for Mobile and Director of Customer Exerience for Walgreens with heavy focus on innovative mobile initiatives and solutions that position Walgreens as a market leader in the mobile space.
View Walgreens Commercial ›
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Ritz
Razorfish
Creative Director leading integrated marketing initiatives with our agency partners including Euro RSCG Worldwide and Digitas to generate multi year programs with tactical support at each digital touch point. As a result, we won 3 awards for our innovative efforts and creative execution.
View Ritz Video ›
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LensCrafters
Tribal DDB
Created an industry leading digital presence allowing for elevated brand experiences due to engaging and strategic design.
View LensCrafters Reel ›
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Discovery Channel / Kraft
Razorfish
Creative lead on the Kraft account generating rich media and interactive experiences for Discovery Channel and Trail Mix Crunch Cereal. Also responsible to generating the organizing concept behind all integrated marketing initiatives and monitored creative with our agency partners.
View Man vs Wild Demo ›
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Kraft
Razorfish
Created a rich interactive experience for Mum to educate herself on the nutritional benefits of Teddy Graham cookies. The site also doubled as fun entertainment for the “lap surfer” in the family to explore and learn with the Teddy Graham Bears.
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Kraft
Razorfish
Created fully integrated digital marketing initiatives for Kraft working with all agency partners to generate consistent experiences across all digital platforms
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Kraft
Razorfish
Responsible to changing perception of brand with innovative and industry leading creative and digital experiences. Established organizing concept for brand and managed all digital creative executions of the concept.
