& Thought Leadership
Articulating the business and consumer value to the product, design and engineering teams so they understand the intent behind the product releases.
Creative & User Experience Design Direction
18 years of best in class experience design methodologies with laser focus on the core customer - the end user.
Discovery & Validation Research
Advanced techniques in discovery research and prototype validation for focus on the end users desires aligned to strategic business goals.
A key element of design thinking is how to reframe a problem and look at this with a different perspective. It encourages collaborative, multi-disciplinary teamwork and embraces these attitudes.
The right time to test and prototype is when you need validation and can iterate with intent.
...but who benefits from this?
Scuba Dive Videos
I pretty much live in the water. As a Marine Mammal and Shark diver at the Shedd Aquarium I am lucky enough to be on the dive team for aquarium conservation. As a certified Dive Master I spend my time exploring the majestic shipwrecks of Lake Michigan. Please see some video footage of these haunting wrecks.