Product Design & Thought Leadership
articulating the business and consumer value to the product, design and engineering teams so they understand the intent behind the the product releases
Creative & User Experience Design Direction
18 years of best in class experience design methodologies with laser focus on the core customer - the end user
Discovery & Validation Research
advanced techniques in discovery research and prototype validation for focus on the end users desires aligned to strategic business goals
Experience Design Thinking
The right time to test and prototype is when you need validation and can iterate with intent.
...but who benefits from this?
Scuba Dive Videos
I pretty much live in the water. As a marine mammal diver at the Shedd Aquarium I am lucky enough to be on the dive team for aquarium conservation. As a certified Dive Master I spend my time exploring the majestic shipwrecks of Lake Michigan. Please see some video footage of these haunting wrecks.