Product Design & Thought Leadership

articulating the business and consumer value to the product, design and engineering teams so they understand the intent behind the the product releases

Creative & User Experience Design Direction

18 years of best in class experience design methodologies with laser focus on the core customer - the end user

Discovery & Validation Research

advanced techniques in discovery research and prototype validation for focus on the end users desires aligned to strategic business goals

Experience Design Thinking

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The right time to test and prototype is when you need validation and can iterate with intent.

...but who benefits from this?

Scuba Dive Videos

I pretty much live in the water. As a marine mammal diver at the Shedd Aquarium I am lucky enough to be on the dive team for aquarium conservation. As a certified Dive Master  I spend my time exploring the majestic shipwrecks of Lake Michigan. Please see some video footage of these haunting wrecks.

 

View Wreck Diving Videos