& Thought Leadership
Articulating the business and consumer value to the product, design and engineering teams so they understand the intent behind the product releases.
Creative & User Experience Design Direction
18 years of best in class experience design methodologies with laser focus on the core customer - the end user.
Discovery & Validation Research
Advanced techniques in discovery research and prototype validation for focus on the end users desires aligned to strategic business goals.
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Understand & Discover
To really understand the needs of the business and the desires of the customer, we need to investigate their emotional intent. Early discovery research sets us up for success and aligns strategic business goals with consumer needs.
Design & Validate
Getting an experience in the user's hands early and often is an imperative. The creative vision and purpose align during this phase manifested into a variety of deliverables such as interactive prototypes.
Engineer & Repeat
Great UX is focused on the ease of use, flow and aesthetic of a product based on the known needs of the end user. This does not end at the deliverable of UX assets, but simply begins the engineering journey with tight collaboration.
The right time to test and prototype is when you need validation and can iterate with intent.
...but who benefits from this?
Scuba Dive Videos
I pretty much live in the water. As a marine mammal diver at the Shedd Aquarium I am lucky enough to be on the dive team for aquarium conservation. As a certified Dive Master I spend my time exploring the majestic shipwrecks of Lake Michigan. Please see some video footage of these haunting wrecks.