Sea Ray Luxury Boats
Sea Ray Boats is a leading American manufacturer of recreational motorboats known for its high-quality craftsmanship, innovative designs, and a wide range of models, including sport boats, cruisers, and sport yachts. Founded in 1959, Sea Ray has a long history of producing luxurious and comfortable boats that prioritize an enjoyable boating experience for their owners.
The Sea Ray experience was designed off of the Archimedes Design Systems designed and developed by myself and design team at Brunswick.
Digital Experience Design
Methodology
Design System - Components
Design System - Component Varients
Design System - Components & Brand Tokens
User Experience Design
User Experience Design
Business and Experience Goals
Improve the quality, and efficiency of maintaining our brand websites with a robust tokenized component library scalable across the enterprise.
Build redesign, and validate components in AEM using a tokenized design system within Figma. During this process, update Designs as needed, and apply tokenization function to support any brand adoption. Adjacent, develop a governance model for the organization.
Design System & Brand Alignment
Capitalizing on Figma Token Variables, we designed a one to one relationship with our AEM authoring environment. Our design tokens included
- Color Variables
- Numeric Variables
- String Variables
- Boolean Variables
- Typography Variables (strings)
- Modes (Brands)
Design and Deploy - Design Sprints
Design sprints are a time-efficient, structured approach to problem-solving and innovation. Over the course of 2 weeks sprints, cross-functional teams collaborate to define a challenge, ideate solutions, and test validated concepts with real users. This rapid process helps teams reduce risk, gain valuable insights, and make informed decisions, ultimately leading to faster product development and improved outcomes.
2-week design sprints offer a powerful approach to accelerate innovation and reduce risk. By compressing the traditional 5-day sprint into a more focused timeframe, teams can quickly validate ideas, gather user feedback, and iterate on solutions. This condensed format allows for rapid prototyping and testing, enabling teams to make data-driven decisions and prioritize development efforts. Additionally, 2-week sprints can help maintain momentum and alignment within the team, ensuring that projects stay on track and deliver results efficiently.
Expanded Portfolio (password required)
The samples above reflect recent projects. Please reach out for a password to view my full portfolio
Scuba Dive Videos
I pretty much live in the water. As a Marine Mammal and Shark diver at the Shedd Aquarium, I am lucky enough to be on the dive team for aquarium conservation. As a certified Dive Master and Tec. Diver I spend my time exploring the majestic shipwrecks of The Great Lakes. Please see some video footage of these haunting wrecks.