Veer Electric Boats
Company: Brunswick
Veer is making boating accessible to everyone. With user-friendly designs, advanced features, and innovative technology, Veer is opening up the water to new audiences and creating unforgettable experiences.
Find Your Adventure
Veer understands that life is better outside. They are dedicated to sustainable practices and environmentally friendly technologies to ensure the health of our waterways for generations to come.
Reimagine the Possible
Veer believes in the freedom to explore. They empower individuals to break free from routine and embrace the joy of the water, leaving a positive impact on the world.
Spark Exploration
The thrill of discovery starts at the dock. Veer removes the barriers to adventure, making it effortless for anyone to explore.
Veer Electric
BUILT FOR ADVENTURE
User Experience Design
Design and Deploy - Design System & Brand Alignment
To enable scale and design consistency, we designed a new, manageable, comprehensive, performant, and brand-agnostic design system allowing for cross brand and channel experiences.
Business and Experience Goals
Create a best in class boat builder tool to increase lead conversions to our dealer networks. Elevate the user experience with advanced product visualization and dynamic pricing
Design and Deploy - Design Sprints
Design sprints are a time-efficient, structured approach to problem-solving and innovation. Over the course of 2 weeks sprints, cross-functional teams collaborate to define a challenge, ideate solutions, and test validated concepts with real users. This rapid process helps teams reduce risk, gain valuable insights, and make informed decisions, ultimately leading to faster product development and improved outcomes.
2-week design sprints offer a powerful approach to accelerate innovation and reduce risk. By compressing the traditional 5-day sprint into a more focused timeframe, teams can quickly validate ideas, gather user feedback, and iterate on solutions. This condensed format allows for rapid prototyping and testing, enabling teams to make data-driven decisions and prioritize development efforts. Additionally, 2-week sprints can help maintain momentum and alignment within the team, ensuring that projects stay on track and deliver results efficiently.
Expanded Portfolio (password required)
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Scuba Dive Videos
I pretty much live in the water. As a Marine Mammal and Shark diver at the Shedd Aquarium, I am lucky enough to be on the dive team for aquarium conservation. As a certified Dive Master and Tec. Diver I spend my time exploring the majestic shipwrecks of The Great Lakes. Please see some video footage of these haunting wrecks.